Dear valued partners, clients, and stakeholders,

We are excited to announce the rebranding of our organization and several of our companies, marking a new chapter in our journey of innovation and positive change across Francophone Africa.

Our Motto:
Since day 1, our motto has been clear and will remain the same: 

Francophone Africa, our inspiration. The world, our destination.

Our Commitment:
Build the largest and most profitable organization in Africa. With Africa being the future, if we do the right thing, we will definitely be among the top 10 wealthiest companies in the world by 2050.

Why We Are Rebranding:

At the heart of our rebranding is our unwavering commitment to our mission and values. We believe these changes will bring numerous benefits to our clients, partners, and investors:

1. Enhanced Focus: The new brand names reflect our core areas of expertise and our dedication to excellence in each domain. This clarity will help us better communicate our value propositions and strengths.

2. Stronger Identity: By aligning our brand names with our mission, we reinforce our identity and vision. This alignment ensures that our mission is clearly understood and shared by all stakeholders.

3. Improved Synergy: The rebranding fosters greater synergy across our companies, enabling us to offer more integrated and comprehensive solutions. Our clients and partners will benefit from a more cohesive and streamlined experience.

4. Greater Impact: With a unified brand, we are better positioned to amplify our impact across Francophone Africa and beyond. Our mission to inspire, educate, and empower will reach more individuals and communities.

New Brand Names and Missions:

YeleGroup (formerly AfricaYele Group)
Leveraging technology and creativity to build the Africa we want for future generations.

AlphaYele (No changes)
Building the world’s best tech & creative products for Francophone African businesses.

YeleMedia (formerly Biodestar)
Inspiring the next generation of Francophone African changemakers.

YeleEducation (formerly BonTuteur)
Disrupting the way students learn and grow in Francophone Africa.

YeleTalent (formerly Talenbo)
Connecting Francophone Africa talents with top companies around the world.

YeleNetwork (formerly Studios Africa)
Providing creative entrepreneurs with the skills and network they need to reach their full potential.

YeleVenture (formerly Yele Fund)
Provide Francophone Africa entrepreneurs with the financial and human resources they need to build unicorns.

WHAT THIS MEANS FOR YOU

We believe these changes will strengthen our identity and help us better serve our community. We are committed to continuously improving and welcome your feedback to ensure we meet your needs effectively.

Thank you for your continued support and partnership as we embark on this exciting new phase.

Sincerely,
Ibrahima Sylla

Business Lead
YeleGroup

Rebranding - Most Asked Questions

1. Why is the organization rebranding?
We are rebranding to better align our brand names with our mission and values. This change will enhance our focus, strengthen our identity, improve synergy across our companies, and amplify our impact. 

2. How will this rebranding benefit clients?
Clients will benefit from a more cohesive and streamlined experience. The new brand names reflect our expertise, ensuring that our clients receive the best possible services tailored to their needs. The rebranding also enhances our ability to offer integrated and comprehensive solutions.

3. What does the rebranding mean for existing partnerships?
Existing partnerships will remain intact and will be further strengthened. The rebranding allows us to better communicate our mission and value propositions, enhancing collaboration and creating new opportunities for mutual growth.

4. How will the rebranding impact current projects and services?
Current projects and services will continue without interruption. The rebranding is an enhancement that aims to improve our service delivery and client experience. All ongoing projects will benefit from the increased focus and synergy brought by the rebranding.

5. Will there be any changes to the team?
No changes to the team or leadership are planned as part of this rebranding. Our talented team remains dedicated to our mission and committed to delivering exceptional results for our clients and partners.

6. How will the rebranding impact my daily tasks and projects as a talent?
Your daily tasks and projects will largely remain the same, with added clarity and focus. The rebranding is intended to enhance your work environment by providing a more cohesive and unified mission. You may find new opportunities for collaboration and innovation as a result of the rebranding.

7. What will happen to my current email?

To ensure alignment and a strong unique identity each team member will be given a new email address. Example: [email protected] However, on your email signature or Linkedin you will be allowed to specify for which belt you’re working. Example: Jonathan - Business Developer at AlphaYele.

8. Will these changes allow for internal mobility?
Yes, the rebranding aims to enhance internal mobility by creating a more integrated and synergistic environment across all our companies. Opportunities for career growth and movement within the organization will be more clearly defined and accessible.

9. How can I stay updated on the latest developments related to the rebranding?
We will provide regular updates through our official communication channels, including our website, social media, and newsletters. Please follow us to stay informed about the latest news and developments.

10. How does the rebranding reflect the organization's long-term vision?
The rebranding aligns with our long-term vision to be the largest and most trustworthy organization in Africa. It reflects our commitment to leveraging technology and creativity to build a better future for Francophone Africa and beyond.

11. What should I do if I have more questions about the rebranding?
If you have any further questions, please feel free to contact us through our official channels. Our team is ready to assist and provide any additional information you may need.

12. How will the rebranding impact talent recruitment and opportunities?
The rebranding will enhance our ability to attract top talent by clearly communicating our mission and values. It will also provide greater visibility and opportunities for growth and development within a more focused and cohesive organizational structure.